TC 238: Marketing Yourself - Interview with Carolyn Ortman

Tonight’s guest is Carolyn Ortman of CKO Marketing Group (http://ckogroup.com).

Are you the face of your business? Need more visibility at work? Then you need to be presenting yourself through public speaking!

Carolyn Ortman is an accomplished international speaker, workshop facilitator, and marketing expert with over twenty years of experience in corporate marketing management and seminar training, along with an MBA in Marketing.

Carolyn Ortman at Catholic Charities event

 

As an instructor at UC Riverside, Carolyn teaches several business topics, including Public Speaking, Office Management, Communications, Business Writing, and Customer Service. Carolyn also instructs Marketing at the University of Redlands.
 
 
 
 
 

Key points:

• To overcome fear of public speaking, you need to practice. Carolyn recommends Toastmasters to help you practice speaking in front of a group and receive constructive feedback.
• Recognize that you are the “expert in the room”. You have something of value to share with your audience.
• Develop a 30 – 60 second “elevator speech” that summarizes your value proposition. Carolyn likes a format that starts with a question or “hook”.
• End with a call to action, something like “Visit my website for a free e-book”, or “Contact me at 888-555-1234 to set up a consultation”.

Additional Resources:

Here’s a quick video on How to Overcome the Fear of Public Speaking from Harvard Extension School.

 
Robin mentions Walt Grassl, a former Engineering Manager that conquered his fear of speaking in public and now helps other do the same through his radio show.

Walt Grassl on YouTube: https://www.youtube.com/user/waltgrassl

 

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